In an exclusive interview, Joe de Kwant Stoner, CEO of Big Orange Media, shares how technology and creativity are reshaping property marketing in today’s fast-moving, digital-first world. From the rise of AI and virtual reality to the importance of reputation and differentiation, Joe explains what it takes for agencies to stand out and stay relevant in an increasingly competitive market.
He highlights the balance between digital and traditional channels, the vital role of building strong brand awareness, and why storytelling remains at the heart of effective campaigns. By using powerful tools such as video, motion graphics, and compelling content, Big Orange Media helps buyers imagine their future and connect emotionally with every property.
Joe also reflects on the future of the industry, predicting further advances in automation and immersive technology, while underlining that human expertise, local knowledge, and genuine relationships will always remain irreplaceable. His vision is clear: to embrace innovation while preserving the personal touch that makes property marketing authentic and enduring.
📖 Read the full interview in Volume 3 of Proper Property Magazine – available now here.
